The Web Content Accessibility Guidelines (WCAG) are essential to our work. But they serve as a starting point, not an end goal. We rely on hundreds of hours of user testing to make our product frictionless. This often leads us to consider needs that have little to do with disability or difference.
For example, when we tested a red hyperlink, users said the color was easy to notice. But it reminded some of corrections or edits. So we decided to stick with blue hyperlinks.
To be part of Understood’s user testing, please email us at