Understood is excited to partner with Disney and First Book on the Magic of Storytelling campaign to help get kids reading. The new campaign aims to get 1 million books into the hands of children in need across the country to help develop their love of reading. This is an important initiative for the one in five kids with learning and attention issues, many of whom struggle with reading. Take a look at this Good Morning America clip to learn more about the Magic of Storytelling. And visit FirstBook.org to learn more.