Today marks the beginning of a three-year public service advertising (PSA) campaign developed in partnership with the Ad Council. The goal of the campaign is to raise awareness nationwide about learning and attention issues and connect parents to our online resources and community. We want to help parents feel more confident and capable, less isolated and frustrated. The PSA campaign will include television, radio, print, outdoor and digital PSAs in English and Spanish. Here’s the first PSA in the campaign. Let us know what you think—and help us spread the word about Understood. Please share this video with friends and loved ones. You can use the social sharing buttons on this page to get started. Does this situation seem familiar to you?