In It listeners include parents, teachers, and others who want to learn more about supporting kids who learn and think differently. Most In It listeners are based in the United States. Gender (based on Spotify data from 10/12/23)
3% Not specified
Age (based on Spotify data from 10/12/23)
0–17 = 1.25%
18–22 = 3.45%
23–27 = 6.49%
28–34 = 15.04%
35–44 = 40.19%
45–59 = 29.51%
60–150 = 3.1%
In It listeners include parents, caregivers, teachers, physicians, and those who want to learn more about supporting kids who learn and think differently. The majority of In It listeners are based in the United States.
Episode promotion: What’s possible
Each new episode of In It is available across all major podcast platforms. This includes Audible, Apple Podcasts, Spotify, and YouTube. They’re also posted on the In It show page at Understood.org. The Understood.org site gets more than 20 million visitors a year.
Social media marketing
New episodes of In It are shared across all of Understood’s social channels. Worldwide, Understood has 785,000 followers, with 500,000 of those followers coming from the United States.
X (formerly known as Twitter): @UnderstoodOrg
Facebook en Español: https://www.facebook.com/UnderstoodenEspanol
In It is promoted through our email marketing. This include a network of more than 500,000 email subscribers.
How it works
In It’s producer works with each confirmed guest to schedule a one-hour recording session. All recordings can be done remotely. And we ship an audio kit to any guest who doesn’t already have a USB mic and headphones to use during the recording. Most of our In It recordings are audio-only. But sometimes, we may invite guests to record video as well. The video element is always optional. All guests are required to sign a release form.