The show’s listeners include families of color, teachers, and people who want to help close the opportunity gap. Most listeners are based in the United States.
Gender (based on Spotify data from 10/12/23)
4% Not specified
Age (based on Spotify data from 10/12/23)
0–17 = 0.63%
18–22 = 4.35%
23–27 = 19.54%
28–34 = 18.12%
35–44 = 34.49%
45–59 = 18.35%
60–150 = 3.48%
Episode promotion: What’s possible
Each new episode of Opportunity Gap is available across all major podcast platforms. This includes Audible, Apple Podcasts, Spotify, and YouTube. They’re also posted on the Opportunity Gap show page at Understood.org. The Understood.org site gets more than 20 million visitors a year.
Social media marketing
New episodes of Opportunity Gap are shared across all of Understood’s social channels. Worldwide, Understood has 785,000 followers, with 500,000 of those followers coming from the United States.
X (formerly known as Twitter): @UnderstoodOrg
Facebook en Español: https://www.facebook.com/UnderstoodenEspanol
Opportunity Gap is promoted through Understood’s email marketing. This includes a network of more than 500,000 email subscribers.
How it works
Opportunity Gap’s showrunner and producer work with each confirmed guest to schedule a one-hour recording session. All recordings can be done remotely. We’ll ship an audio kit to any guest who doesn’t already have a USB mic and headphones to use during the recording. Most of our recordings are audio-only. But sometimes, we may invite guests to record video as well. The video element is always optional. All guests are required to sign a release form.