Season 1 listeners include parents, teachers, and others who want to learn more about evaluations for special education. Season 2 listeners are mostly adults who are curious about ADHD or think they might have ADHD.
Season 3 of Understood Explains launches in 2024 and will target parents of kids who learn and think differently. Most listeners across all seasons are based in the United States.
Gender (based on Spotify data from 10/12/23)
3% Not specified
Age (based on Spotify data from 10/12/23)
0–17 = 0.33%
18–22 = 4.93%
23–27 = 11.61%
28–34 = 22.51%
35–44 = 28.97%
45–59 = 23.75%
60–150 = 7.29%
Episode promotion: What’s possible
Each new episode of Understood Explains is available across all major podcast platforms. This includes Audible, Apple Podcasts, Spotify, and YouTube. The episodes are also posted on the Understood Explains show page at Understood.org. The Understood.org site gets more than 20 million visitors a year.
Social media marketing
New episodes of Understood Explains are shared across all of Understood’s social channels. Worldwide, Understood has 785,000 followers, with 500,000 of those followers coming from the United States.
X (formerly known as Twitter): @UnderstoodOrg
Facebook en Español: https://www.facebook.com/UnderstoodenEspanol
Understood Explains is promoted through Understood’s email marketing. This includes a network of more than 500,000 email subscribers.
How it works
Season 3 of Understood Explains is set to launch in 2024. It will feature eight 15-minute episodes recorded in English and Spanish — both audio and video will be captured. The entire season will be expert-led, and the team does not plan to feature any guests.