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Jenny Wu

Co-President and Chief Product Officer at Understood

As the Co-President and Chief Product Officer Jenny leads the product management, design and user research functions for Understood. After a decade of building innovative consumer products, she brings a user-centric and entrepreneurial perspective to her role as Chief Product Officer.

With her specialty in launching and scaling consumer brands, Jenny also advises startups on how to build next-gen product experiences by applying a deeply empathetic approach to understanding and influencing user behavior. Prior to joining Understood, she led the launch of a new live-streamed, wearable-enabled fitness video product for fitness technology startup, ClassPass.

Jenny holds an MBA and MA in Entrepreneurial Management from The University of Pennsylvania, the Wharton School and Lauder Institute. Jenny’s role at Understood allows her to feed her passion for uplifting underserved communities.

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