Our Team
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Our leadership

Meet our leadership team

  • Fred Poses

    Chief Executive Officer & Founder

    As the leader of Understood, Fred is committed to ensuring that everyone who learns and thinks differently can thrive.

  • Nancy Poses

    Chair of the Board

    Nancy Poses has dedicated her life to shaping the world for difference.

  • Haftan Eckholdt

    Chief Science Officer

    Haftan leads data analytics, modeling, and building of new initiatives tailored to people who learn and think differently for Understood.

  • Nathan Friedman

    Co-President & Chief Marketing Officer

    Nathan leads the multifaceted brand strategy, product marketing, consumer engagement, communications, creative and production functions.

  • Jenny Wu

    Co-President & Chief Product Officer

    Jenny leads the product management, design, and user research functions for Understood.

  • Yvonne Yancy

    Chief Human Resources Officer

    Yvonne leads people, finance, legal, and administration teams for Understood.

More about us

Our mission

We believe everyone deserves to be understood. That’s why shaping the world for difference isn’t just one of our goals — it’s our main goal. Discover how we continue to work toward it by helping the 1 in 5 Americans who learn and think differently.

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Our partnerships

We work with a diverse group of partners, who all share our passion for shaping the world for difference. See how they collaborate with us on ways to advance our mission.

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