Skip to content

ADHD Aha!

About the podcast

ADHD Aha! is a podcast where people share candid stories about the moment it clicked that they, or someone they know, has ADHD. Host Laura Key, who’s had her own ADHD “aha” moment, chats with guests about common topics like ADHD and shame, mental health challenges, and more. Through heartfelt interviews, listeners learn about the unexpected, emotional, and even funny ways ADHD symptoms surface for kids and adults.

Visit the show page

Meet the host

Laura Key is an editor and content strategist with nearly 20 years of experience. As host of the podcast, she draws from her own experiences with ADHD. This lets her connect with podcast guests and listeners on a deeper level. Her knowledge covers a wide range of subjects, like parenting, special education, lifestyle, and more.

Listen to Laura’s story
Featured guests: Jenny Lorenzo, Dr. Kojo Sarfo, Dani Donovan, Rene Brooks

Jenny Lorenzo’s story

ADHD Aha!

Not “dumb” or a “hot mess”... it’s ADHD (Jenny Lorenzo’s story)

Jenny Lorenzo was diagnosed with ADHD during the pandemic. Now she knows how her brain works, and she fends off ADHD erasure daily. 

Dr. Kojo Sarfo’s story

ADHD Aha!

ADHD and shame (Dr. Kojo’s story)

Nurse Practitioner Dr. Kojo Sarfo's “aha” moment was unexpected. Now, he connects with millions of followers on social media about mental health.

Dani Donovan’s story

ADHD Aha!

The pressure to be productive with ADHD (Dani Donovan’s story)

The creator of "The Anti-Planner" activity book shares her take on ADHD and laziness, procrastination, friendship, and more.

René Brooks’s story

ADHD Aha!

Masking ADHD symptoms to go above and beyond (René Brooks’ story)

ADHD advocate and Black Girl Lost Keys creator René Brooks shares her multiple ADHD diagnosis stories and unpacks the idea of ADHD as a superpower.

Audience reach

ADHD Aha! launched in September 2021. Since then, the audience has consistently grown. The show now averages more than 40,000 downloads per month across all audio platforms. It has more than 750,000 total downloads, with an additional 200,000 views on YouTube. Each new episode gets 6,500-plus downloads within 30 days of publishing.

Who’s listening?

ADHD Aha! is one of the top ADHD podcasts. Its diverse mix of listeners includes teens, adults, teachers, parents, physicians, and people who are struggling with ADHD and want to learn more. 

More than two-thirds of ADHD Aha! listeners are based in the United States and Canada.

Gender (based on Spotify data from 10/12/23)

  • 71% Female

  • 25% Male

  • 2% Not specified

  • 2% Nonbinary

Age (based on Spotify data from 10/12/23)

  • 0–17 = 1.41%

  • 18–22 = 6.33%

  • 23–27 = 14.43%

  • 28–34 = 25.17%

  • 35–44 = 29.38%

  • 45–59 = 19.51%

  • 60–150 = 3.4%

Episode promotion: What’s possible

Each new episode of ADHD Aha! is available across all major podcast platforms. This includes Audible, Apple Podcasts, Spotify, and YouTube. They’re also posted on the ADHD Aha! show page at Understood.org. The Understood.org site gets more than 20 million visitors a year.

Social media marketing

ADHD Aha! is Understood’s most popular podcast, with substantial engagement on social media. Worldwide, Understood has 785,000 followers across its social channels. 500,000 of those followers come from the United States.

Email marketing

ADHD Aha! is promoted through Understood’s email marketing. This includes a network of more than 500,000 email subscribers.

How it works

The ADHD Aha! production process begins with a 15-minute interview between the host and the potential guest. If a guest is confirmed, our production director works with the guest to schedule a one-hour recording session. All recordings can be done remotely. We ship an audio kit to any guest who doesn’t already have a USB mic and headphones to use during the recording. Most of our recordings are audio-only. But sometimes, we invite guests to record video as well. The video element is always optional. All guests are required to sign a release form.

5 star Apple Podcasts review: So much of the content I find to understand ADHD seems to be "I was successful and a good student but something didn't seem right." My diagnosis is fresh and the successful narrative doesn't reflect me, someone who always idealized what life could be but hasn't been able to motivate beyond daydreaming. At 46 I finally found out why I spent my life languishing and I finally see myself in a few of those conversations. One thing I would love to hear more of is strategies people use to boost their dopamine since I'm a nursing mama and medication isn't an option yet. Thank you for sharing the spectrum seen in ADHD!
5 star Apple Podcasts review: As an adult with ADHD this podcast is so helpful to feel heard and seen. It makes you feel like you aren't alone in coping and that you have peers who truly understand the dynamics of ADHD and the moving parts that come with it. Keep up the real work. It helps.
Listener email: I just want to say thank you for what you're doing, the podcast is incredible. I was diagnosed six months ago at age 31 and listening to your episodes is very cathartic and makes me feel less alone. ADHD explains so much of my struggles, ups and downs so far in life and it's great to know others have gone through similar things.

Looking to collaborate with ADHD Aha!?

If you’re interested in sharing your story on the podcast, or if you have any other questions, reach out to us at ADHDAha@understood.org.

Get in touch