ADHD Aha! Media Kit
About the podcast
ADHD Aha! is a podcast where people share candid stories about the moment when it finally clicked that they have ADHD. Host Laura Key, who’s had her own ADHD “aha” moment, chats with guests about common topics like ADHD and shame, mental health challenges, and more. Through heartfelt interviews, listeners learn about the unexpected, emotional, and even funny ways that ADHD symptoms surface for kids and adults.
Meet the host
Laura Key is Understood’s vice president of content strategy. As host, she draws from her own experiences with ADHD and her 10+ years at Understood. Her knowledge covers a wide range of subjects, like parenting, special education, lifestyle, and more.
What listeners are saying
We surveyed 424 women with ADHD who listen to ADHD Aha! and MissUnderstood. Here’s what they told us.
Our podcasts help women with ADHD better understand themselves.
95% believe these podcasts helped them understand the ways their ADHD affects them.
94% say that listening to these podcasts has had a positive impact on how they view themselves.
7 out of 10 say that, because of these podcasts, they no longer feel ashamed of the challenges they may face due to their ADHD.
Our podcasts support thriving, not just coping.
86% say that listening to these podcasts has given them hope for their future.
85% say that listening to these podcasts makes them feel more confident to navigate future challenges they may face because of their ADHD.
72% say that these podcasts help them develop a sense of what makes their life meaningful.
Methodology: This survey was conducted online internationally by Understood.org from March 12 to May 15, 2025, among 424 adults who identify as women ages 25+, of whom 384 have been diagnosed with ADHD and 40 have symptoms of ADHD. The sampling precision of the survey is measured by using a Bayesian credible interval. The full sample data has a 95% credible interval of approximately 45.7% to 54.3%, or about ±4.3 percentage points around the 50% estimate. The survey results will contribute to a broader ongoing international study being conducted by Understood.org in partnership with Torrens University Australia into women with ADHD and podcast listenership.
Listener engagement
Verified listeners have spent over 240,000 hours (and counting!) listening to and watching ADHD Aha!
The average audio completion rate across all ADHD Aha! episodes is 77%.
In the last month, ADHD Aha! episodes got nearly 36,000 audio downloads.
It has more than 2 million downloads and views across podcast platforms.
Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.
Who’s listening, and how
Audio | Video |
|---|---|
57% Spotify (36%) Apple Podcasts (43%) | 42% |
70% female, 24% male | 32% female, 67% male |
Ages 28–34 (22%) Ages 35–44 (32%) Ages 45–59 (24%) | Ages 25–34 (38%) Ages 35–44 (38%) Ages 45–54 (15%) |
Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.
Notable guests
Jessica McCabe (!!) on motherhood, social anxiety, and ADHD medication
How to ADHD creator Jessica McCabe has been the source of many ADHD “aha” moments — so what were her ADHD “aha” moments?
“ADHD for Smart Ass Women” host Tracy Otsuka!
Tracy Otsuka, host of the ADHD for Smart Ass Women podcast, visits ADHD Aha!
The pressure to be productive with ADHD (Dani Donovan’s story)
The creator of "The Anti-Planner" activity book shares her take on ADHD and laziness, procrastination, friendship, and more.
Masking ADHD symptoms to go above and beyond (René Brooks’ story)
ADHD advocate and Black Girl Lost Keys creator René Brooks shares her multiple ADHD diagnosis stories and unpacks the idea of ADHD as a superpower.
Understood’s reach
Understood.org: The Understood.org site gets more than 11 million unique visitors a year. All episodes are also posted on our site’s podcast page.
Social media: Many of our podcast episodes are cross-promoted on our social media channels. Understood has roughly over 900,000 followers across its social channels, including Instagram, TikTok, Facebook, Facebook en Español, LinkedIn, and YouTube.
Email marketing: ADHD Aha! is promoted through Understood’s email marketing. This includes a network of more than 730,000 email subscribers. ADHD Aha! is also featured in our monthly podcast network newsletter, sent to 7,000 subscribers.