MissUnderstood: The ADHD in Women Channel
About the channel
Girls and women are probably just as likely to have ADHD as boys and men. But they’re diagnosed only half as often. And they’re far more likely to go untreated, misdiagnosed, and unsupported well into adulthood.
Enter MissUnderstood: The ADHD in Women Channel. It’s the first-ever podcast channel made by women, for women with ADHD.
Brought to you by Understood.org, MissUnderstood offers a safe space for women with ADHD. Listen to candid conversations, expert advice, and practical strategies to navigate the unique ups and downs of being a woman with ADHD.
Our shows and hosts
What listeners are saying
We surveyed 424 women with ADHD who listen to ADHD Aha! and MissUnderstood. Here’s what they told us.
Our podcasts help women with ADHD better understand themselves.
95% believe these podcasts helped them understand the ways their ADHD affects them.
94% say that listening to these podcasts has had a positive impact on how they view themselves.
7 out of 10 say that, because of these podcasts, they no longer feel ashamed of the challenges they may face due to their ADHD.
Our podcasts support thriving, not just coping.
86% say that listening to these podcasts has given them hope for their future.
85% say that listening to these podcasts makes them feel more confident to navigate future challenges they may face because of their ADHD.
72% say that these podcasts help them develop a sense of what makes their life meaningful.
Methodology: This survey was conducted online internationally by Understood.org from March 12 to May 15, 2025, among 424 adults who identify as women ages 25+, of whom 384 have been diagnosed with ADHD and 40 have symptoms of ADHD. The sampling precision of the survey is measured by using a Bayesian credible interval. The full sample data has a 95% credible interval of approximately 45.7% to 54.3%, or about ±4.3 percentage points around the 50% estimate. The survey results will contribute to a broader ongoing international study being conducted by Understood.org in partnership with Torrens University Australia into women with ADHD and podcast listenership.
Listener engagement
Verified listeners have spent over 110,000 hours (and counting!) listening to and watching MissUnderstood.
The average audio completion rate across all shows in the MissUnderstood feed is 75%.
On average, the MissUnderstood channel gets nearly 25,000 audio downloads per month.
It has more than 900,000 downloads and views across podcast platforms.
Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.
Who’s listening, and how
The graphic below represents MissUnderstood’s unique listener base and their preferences for listening and viewing platforms.
Audio | Video |
|---|---|
41% Spotify (27%) Apple Podcasts (61%) | 59% YouTube |
89% of Spotify listeners are women. | 75% of viewers are women. |
35% of Spotify listeners are ages 35–44. 24% are 45–59. And 23% are ages 28–34. | 31% of YouTube viewers are ages 35–44. 24% are ages 45–54. |
Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.
Popular episodes
Sorry, I Missed This: Setting boundaries in relationships with ADHD
ADHD educator and marriage counselor Melissa Orlov explains what boundaries are and how ADHD comes into play. Plus, how to set and maintain boundaries.
Hyperfocus: The “devastating” findings of a decades-long ADHD study
A conversation about severe ADHD outcomes, stigma, research, and girlhood with one of the top researchers in the field.
Tips from an ADHD Coach: Analysis paralysis
ADHD coach Jaye Lin reacts to a quote on analysis paralysis, and gives some tips that can help.
ADHD and: Caffeine
Many women with ADHD turn to caffeine for a boost. But it’s not always the quick fix it seems to be. Learn more.
Understood’s reach
Understood.org: The Understood site gets more than 11 million unique visitors a year. All episodes are also posted on our site’s podcast page.
Social media: Many of our podcast episodes are cross-promoted on our social media channels. Understood has over 900,000 followers across its social channels, including Instagram, TikTok, Facebook, Facebook en Español, LinkedIn, and YouTube.
Email marketing: MissUnderstood is promoted through Understood’s email marketing. This includes a network of more than 730,000 email subscribers. MissUnderstood also sends a newsletter every other week to 15,000 subscribers of MissUnderstood content.