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Sorry, I Missed This: Media Kit

About the podcast

It can be hard to navigate relationships when you have ADHD. Host Cate Osborn has ADHD, a background in sex education, and a whole lot of questions — like “How do I know what I want out of a relationship?” “How do I remember my friends exist?” “What can I do to handle conflict better?”

Tune in to Sorry, I Missed This to learn about topics like social skills, boundaries, communication, intimacy, and sex. Join Cate in unpacking the taboo, painful, and often hilarious challenges of being in a relationship when you have ADHD.

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Meet the host

Cate Osborn (@catieosaurus) is a certified ADHD sex educator and mental health advocate. She’s also a full-time content creator and one of the foremost influencers on ADHD and relationships, with a following of over 1.7 million.

Listen to Cate’s story
“I cannot tell you how encouraging and affirming [this show is] ... such explicit, helpful tools to approach neurodivergent minds, bodies, and hearts…. I’m not crazy or broken — you guys are so wonderful!” —Tamara

We surveyed 424 women with ADHD who listen to ADHD Aha! and MissUnderstood — which Sorry, I Missed This is part of. Here’s what they told us.

Our podcasts help women with ADHD better understand themselves.

  • 95% believe these podcasts helped them understand the ways their ADHD affects them.

  • 94% say that listening to these podcasts has had a positive impact on how they view themselves.

  • 7 out of 10 say that, because of these podcasts, they no longer feel ashamed of the challenges they may face due to their ADHD.

Our podcasts support thriving, not just coping.

  • 86% say that listening to these podcasts has given them hope for their future.

  • 85% say that listening to these podcasts makes them feel more confident to navigate future challenges they may face because of their ADHD.

  • 72% say that these podcasts help them develop a sense of what makes their life meaningful.

Methodology: This survey was conducted online internationally by Understood.org from March 12 to May 15, 2025, among 424 adults who identify as women ages 25+, of whom 384 have been diagnosed with ADHD and 40 have symptoms of ADHD. The sampling precision of the survey is measured by using a Bayesian credible interval. The full sample data has a 95% credible interval of approximately 45.7% to 54.3%, or about ±4.3 percentage points around the 50% estimate. The survey results will contribute to a broader ongoing international study being conducted by Understood.org in partnership with Torrens University Australia into women with ADHD and podcast listenership.

  • Verified listeners have spent nearly 45,000 hours (and counting!) listening to and watching Sorry, I Missed This.

  • The average completion rate across all Sorry, I Missed This episodes is 70%.

  • In the last month, Sorry, I Missed This episodes got nearly 15,000 audio downloads.

  • It has more than 250,000 downloads and views across podcast platforms.

Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.

“Thank you so much for this. I found it helpful and it really resonated with me. I LOVE that [Cate and her guest] talked about accepting ADHD as a disability.” —Nell

Audio

Video

64%

Spotify (41%)

Apple Podcasts (37%)

35%

79% female, 14% male

58% female, 41% male

Ages 35–44 (41%)

Ages 28–34 (31%)

Ages 45–59 (12%)

Ages 35–44 (61%)

Ages 25–34 (22%)

Ages 45–54 (16%)

Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.

Popular episodes

Setting boundaries in relationships with ADHD

ADHD and sex

ADHD, sensory systems, and communication

Help! I’m in a parentified relationship!

“Cate is such a masterful interviewer. She really knows how to bring the best out in her guests!” –Sapolla

  • Understood.org: The Understood.org site gets more than 11 million unique visitors a year. All episodes are also posted on our site’s podcast page. 

  • Email marketing: Sorry, I Missed This is promoted through Understood’s email marketing. This includes a network of more than 730,000 email subscribers. Sorry, I Missed This is also featured in our monthly podcast network newsletter, sent to 7,000 subscribers.