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Hyperfocus: Media Kit

About the show

Hyperfocus is a show that zeroes in on what fascinates us about ADHD, mental health, and learning.

Big questions, like “Does ADHD make you more likely to have postpartum depression?” Little nitpicks (TikTok was wrong about something?!), and personal conversations with everyone from old bosses and hilarious comedians to leading researchers.

Because on this show, hyperfocus isn’t the distraction — it’s the assignment.

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About the host

Rae Jacobson, MS, is the associate editorial director at Understood.org and host of the podcast Hyperfocus. She holds a master’s degree in counseling from Loyola University in New Orleans and has worked as a mental health journalist and ADHD expert for the past 15 years. She’s the former senior editor at the Child Mind Institute. Her work has appeared in Rolling Stone, The Daily Beast, New York, Parenting, American Girl, and more.

Listen to a conversation with Rae
"So validating! I didn't get diagnosed with ADHD (and autism) until I was 55 ... doctors said it was all in my head. Thank you for the research you are doing." - Emma

We surveyed 424 women with ADHD who listen to ADHD Aha! and MissUnderstood — which Hyperfocus is part of. Here’s what they told us.

Our podcasts help women with ADHD understand themselves.

  • 95% believe these podcasts helped them understand the ways their ADHD affects them.

  • 94% say that listening to these podcasts has had a positive impact on how they view themselves.

  • 7 out of 10 say that, because of these podcasts, they no longer feel ashamed of the challenges they may face due to their ADHD.

Our podcasts support thriving, not just coping.

  • 86% say that listening to these podcasts has given them hope for their future.

  • 85% say that listening to these podcasts makes them feel more confident to navigate future challenges they may face because of their ADHD.

  • 72% say that these podcasts help them develop a sense of what makes their life meaningful.

Methodology: This survey was conducted online internationally by Understood.org from March 12 to May 15, 2025, among 424 adults who identify as women ages 25+, of whom 384 have been diagnosed with ADHD and 40 have symptoms of ADHD. The sampling precision of the survey is measured by using a Bayesian credible interval. The full sample data has a 95% credible interval of approximately 45.7% to 54.3%, or about ±4.3 percentage points around the 50% estimate. The survey results will contribute to a broader ongoing international study being conducted by Understood.org in partnership with Torrens University Australia into women with ADHD and podcast listenership.

  • Verified listeners have spent over 45,000 hours (and counting!) listening to and watching Hyperfocus.

  • The average completion rate across all Hyperfocus episodes is 72%.

  • In the last month, Hyperfocus episodes got nearly 15,000 audio downloads.

  • It has over 300,000 downloads and views across podcast platforms.

Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.

"What a moving and important interview. ... [The videos] recently have given me the sense of community I sometimes feel I lack, especially because of your insistence on nuance and focus on lived experience. ... Please keep showing up here in all the ways you do. And thank you." - Judy

Audio

Video

14%

Spotify (53%)

Apple Podcasts (30%)

85%

81% female, 12% male

88% female, 11% male

Ages 35–44 (35%)

Ages 45–59 (32%)

Ages 28–34 (14%)

Ages 35–44 (29%)

Ages 45–54 (24%)

Ages 55–64 (16%)

Ages 25–34 (17%)

Sourcing info: Data pulled across various distribution dashboards like YouTube, Spotify, Apple, and other listening platforms.

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"I listened to this and cried because it's me in a nutshell." - Georgina

  • Understood.org: The Understood.org site gets more than 11 million unique visitors visitors a year. All episodes are also posted on our site’s podcast page. 

  • Email marketing: Hyperfocus is promoted through Understood’s email marketing. This includes a network of more than 730,000 email subscribers. Hyperfocus is also featured in our monthly podcast network newsletter, sent to 7,000 subscribers.