Neurodivergent consumers: Insights for brands

Neurodivergent consumers represent an estimated 31% of the U.S. population. Globally, it’s a group with nearly $2 trillion in spending power that most media strategies overlook. New data from Understood.org’s analysis of the Toluna Health Profile Panel reveals where neurodivergent consumers are spending their time, which platforms they prefer, and what it means for brands trying to reach them.