Behind the Impact – Calvin Knie and Understood’s YouTube team
October 27, 2025
Behind the Impact:
YouTube users often are there to learn something new. Calvin and the Understood.org YouTube team make sure those users can trust the information they get from Understood’s channel.
1 in 4 Americans suspect they have ADHD
A 2024 study says that ADHD is on many people’s minds — yet just a fraction of them turn to a professional for help. Millions first turn to the internet.
A sea of videos to sort through
Search for ADHD on YouTube and you’ll be faced with endless pages of videos from creators telling you they know what’s best for you or your loved ones. How does anyone know who to trust?
A beacon of expert-vetted content
At Understood.org, Calvin Knie, a senior producer of long-form content, works with the rest of our YouTube team plus subject-matter experts to create vetted, relatable, and easy-to-understand content. Their goals?
Help users quickly find credible information.
Give them the clarity they need to answer their initial questions.
Give them the confidence to take the steps that are right for them.
It’s personal, for all 8.4 million viewers
Calvin and his team have worked to optimize online search to guide users toward content that’s easy to find and that resonates with them. And it’s working! In the first half of 2025, Understood content received 8.4 million views. And the content resonated with viewers. More than 200,000 people engaged by liking, 6,000 commented, and more than 67,000 found it so useful that they shared it with their network.
Not just understanding: Being understood
Calvin has had a front-row seat as people in his personal life navigated their own learning and thinking differences. The best part about the work for Calvin isn’t just helping users learn. It’s helping them feel seen and truly understood for the first time. They discover practical steps they can take to thrive, no matter what challenges life brings.
Help us help others thrive
Check out our career page for open roles that match your skill set. or Help fund our work so we can continue to provide free access to expert-vetted tools and resources that help people with learning and thinking differences thrive at work, in school, or at home. Donate to support our mission.
