Declaración de privacidad

Last Updated: August 12, 2026

Understood for All, Inc. (“Understood,” “us,” “we,” “our”) is a nonprofit dedicated to shaping the world for difference. We provide resources and support so people who learn and think differently can thrive — in school, at work, and throughout life.

This Privacy Policy describes how Understood collects, uses, discloses, and otherwise processes your information in connection with Understood’s owned and operated websites, currently available at understood.org (the “Site”), our mobile application (our “App”), and any interactions you have with us such as through social media or our chat assistant (collectively, the “Services”).

We may provide different or additional notices of our privacy practices for certain offerings, studies, or experiences, in which case those notices will supplement or replace the disclosures in this Privacy Policy. For example, to view our User Testing and Market Research Privacy Policy, visit https://www.understood.org/en/user-testing-and-market-research-privacy-policy. This Privacy Policy does not apply to any products, services, or websites that are offered by third parties, and we recommend you review their privacy policies before providing your personal information.

If you have any questions or concerns about this policy, email us at info@understood.org.

TABLE OF CONTENTS

Information We Collect
Use of Information
Disclosure of Information
Online Analytics and Advertising
Your Rights and Choices
International Data Transfer
Data Retention
Protection of Information
Children
Updates and Changes to This Policy
Contacting Us

1. INFORMATION WE COLLECT

a. Information You Provide to Us:

When you use or interact with us through our Services (such as when you sign up for our waitlist, create an account, fill out a form, use our chat assistant, make a donation, sign up for communications from us, participate in research or a survey, request technical support, or otherwise interact with us), you may provide the following types of information to us:

Contact information, such as your name, approximate age, email, phone number, and any other information you voluntarily provide in connection with using or supporting our Services;
Information you provide in connection with using our chat assistant, such as your prompts;
Financial account information, if you choose to make a donation, which is processed by our third-party payment servicers on our behalf;
Transactional information, such as a history of donations made to us and other interactions with us;
Account information, such as your username and password;
Information about your interests and preferences;
Information about your child, if relevant, such as their birth month and year, educational plans, and behavioral information;
Information you provide to us at events; and
Interactions you initiate or otherwise have with us, including with our donor management and support teams.
Information we drive, such as when we draw inferences about you based on the information we collect, including your potential interests.

b. Cookies and Other Technologies

Through our Services, we and our advertising and analytics partners may collect information from your computer or other device by automated means such as cookies, web beacons, local storage, JavaScript, mobile SDKs, and other computer code. This information may include unique browser identifiers, IP address, browser and operating system information, device identifiers, other device information, Internet connection information, as well as details about your interactions with the relevant website, email or other online property (for example, the URL of the third-party website from which you came, the pages on our Sites that you visit, and the links you click on in a website). In some cases (such as with cookies), these tools involve storing unique identifiers or other information on your device for later use. We and our partners may use this information to better understand how individuals use the Services, such as by collecting data about your online activities over time and across third-party websites and providing you with content that we think will be of interest to you.

c. Information From Third Parties

We may receive additional information about you from third parties, including our service providers, affiliates, and partners, and publicly available sources, such as social media websites. We may combine the information we collect about you from these various sources with the information we collect about you in other ways as described herein and treat it in accordance with this Privacy Policy.

2. USE OF INFORMATION

We and our vendors and service providers use the information described above for the following purposes (including in certain cases, through the use of automated technologies such as LLMs and artificial intelligence):

Manage and improve the Services generally;
Administer donations and donor-advised-fund activity;
Send you confirmations, updates, security alerts, and support and administrative messages;
Conduct promotional activities (including by email or social media), such as providing you with newsletters, research updates, and other communications you request;
Conduct business operations such as auditing, security, fraud prevention, invoicing and accounting, analytics, and research and development;
Analyze your use of the Services (such as analyzing interactions with the Services) to understand how individuals use the Services and to improve and personalize the Services;
Protect against, identify, investigate, and respond to misuse of the Services or other unlawful behavior;
Address legal requirements;
Establish, exercise, or defend our legal rights; and
Other purposes for which we seek your consent in accordance with applicable legal requirements.

Aggregated/De-identified Information. Please note, we may aggregate and/or de-identify information we collect so that it can no longer be reasonably tied to you or your device, and we may use and disclose such aggregated and/or de-identified information to any party for any purpose.

Legal Bases for Processing. The laws in certain jurisdictions (such as those in the European Union and United Kingdom), require us to inform you of the "legal bases" on which we process your information. The legal bases for using your information as set out in this Privacy Policy are as follows:

Where we need to perform the contract we are about to enter into or have entered into with you for the Services.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., using information to secure our Services, for fraud detection and prevention, internal business operations, and similar activities).
Where we need to comply with a legal or regulatory obligation (e.g., tax reporting obligations).
Where we have your consent to process your information in a certain way.

3. DISCLOSURE OF INFORMATION

We may disclose your information as follows:

To affiliates: We may disclose information to current or future parents, subsidiaries, affiliates, and other organizations under common control or ownership with Understood (including our affiliated fiscal sponsors and fund administrators).
To vendors and service providers: We disclose information to companies that provide services to us, such as for data storage, payment processing, analytics, security, fraud prevention, billing, professional advisors, and marketing.
In connection with legal matters: We may disclose information when we believe in good faith that disclosure is appropriate due to a subpoena or similar investigative demand, a court order, or other request from a law enforcement or government agency; or as otherwise required by law.
For the protection of Understood and others: We may disclose information when we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our organization, our employees, our partners, or others; and to enforce our contracts.
In connection with mergers or acquisitions: We may disclose information to an entity that acquires all or any part of our assets or in a merger or acquisition, or in connection with due diligence for a proposed transaction.
In other situations: We may also disclose your information in other situations where legally permitted, including in order to perform tasks or services that you have requested, or in accordance with your consent.

4. ONLINE ANALYTICS AND ADVERTISING

a. Analytics

We and our vendors may use third-party analytics services on the Services to help us understand how users engage with the Services, including Google Analytics. These parties may use cookies and other technologies to help collect, analyze, and provide us with reports and/or data. For more information about Google Analytics and how it collects and processes data, please visit: https://policies.google.com/technologies/partner-sites. To opt out of the Google Analytics using your information for analytics purposes, see: https://tools.google.com/dlpage/gaoptout.

b. Online Advertising

In accordance with applicable legal requirements, which may include obtaining your consent, we and our vendors may allow third-party advertising technologies (e.g., ad networks and ad servers, or other advertising partners) to place cookies, pixels, or other tracking technologies on your browser or device to collect information about you to assist in the delivery of relevant advertising on our Services and other websites you visit and other online services you use. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests. For example, if you visit one of our websites, you may see ads for us on other websites you visit. Our Services may also contain ads about third parties or third-party products or services, and cookies and other similar technologies may be used to deliver such ads based on the websites you visit and other online activities.

For more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Digital Advertising Alliance’s Consumer Opt-Out link or see the National Advertising Initiative’s website to opt out of receiving tailored advertising from companies that participate in those programs. You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings. We do not control and make no representations about the appropriateness, functioning, completeness, or availability of these or any other third-party opt-out tools.

5. YOUR RIGHTS AND CHOICES

a. Marketing Communications

Email. You can unsubscribe from Understood marketing emails by clicking the unsubscribe link in a marketing email, or by contacting us at info@understood.org.

Text. Understood may enable you to sign up to receive text messages (the “Understood Texts”). Depending on the consent you’ve provided, Understood Texts: (1) respond to your questions or otherwise provide you with information you requested from us; (2) provide updates regarding transactions with us; and/or (3) provide you with promotional content, including nonprofit fundraising appeals.

If you authorize us to send you text messages, we will not sell or disclose your mobile phone information to third parties so that third parties can send you their own promotional or marketing texts, unless directed by you. For more information about Understood’s SMS text messaging program, including how to opt out of Understood Texts, see the Understood SMS Terms. Message frequency may vary. Message and data rates may apply.

You may opt out of receiving text messages at any time by replying STOP to any message. For help, reply HELP or contact us at info@understood.org.

b. Cookies and Other Similar Technologies

You can make certain choices regarding the use of cookies and similar technologies. If you replace, change, upgrade or reset your browser or device, or delete your cookies, or if you use a browser that automatically clears your cookies, you may need to update your choices again.

As mentioned above, you may be able to set your browser to refuse certain types of cookies, or to alert you when certain types of cookies are being used. Some browsers offer similar settings for other technologies too. However, if you block or otherwise reject all cookies, local storage, JavaScript or other technologies, certain websites may not function as expected. We do not respond to browser-based do-not-track signals.

c. Rights Regarding Your Information

If you reside in certain U.S. states (including Colorado, Delaware, Maryland, Minnesota, New Jersey, and Oregon) you have rights regarding your information, including the:

Right to confirm that we are processing your information;
Right to know the categories and specific pieces of information we have collected, used, or disclosed;
Right to delete, correct, or update your information;
Right to revoke your consent for the processing of your information;
Right to be free from discrimination or retaliation for exercising your rights; and
Right to data portability, where technically feasible.

Additionally, subject to certain restrictions, residents of certain states, like Minnesota and Oregon, can request a list of the specific “third parties” (as that term is defined under applicable law) other than natural persons to which we have disclosed personal information, and Delaware and Maryland residents can request a list of the categories of such “third parties.”

You can also access, correct, and delete certain information stored within your Understood account at any time by logging in to the App and navigating to the settings menu.

Please note: Your rights and our responses will vary based on your state of residency. You may be located in a state where we are not obligated, or are unable, to fulfill a request. In such a case, your request may not be fulfilled.

If you would like information regarding your rights or would like to make a request (or if you are an authorized agent acting in accordance with applicable law), please email us at info@understood.org.

We will take reasonable steps to verify your identity and requests, including by verifying information such as the email address you provide or other information relevant to your relationship to us. If you are an authorized agent submitting a request on behalf of another individual, we may require proof of your written authorization before processing the request.

Residents of certain jurisdictions (such as Colorado, Delaware, Maryland, Minnesota, New Jersey, and Oregon) may appeal the denial of a request by emailing us at info@understood.org.

d. Notice of Right to Opt Out of Sales/Targeted Advertising

Residents of certain states (such as Colorado, Delaware, Maryland, Minnesota, New Jersey, and Oregon) also have the right to opt out of the “sale” of your personal information or our processing/sharing of your information for online targeted advertising purposes.

While we do not “sell” personal information in the traditional sense of receiving money in exchange for your information, our disclosure of personal information to third-party analytics partners as described above may be considered a “sale” subject to these opt-out rights. You can opt out of such disclosures by following the instructions in the “Online Analytics and Advertising” section above. Note, if you use a cookie blocker such as Ghostery, it may block visibility of this tool or link, including in your web footer.

Please note that you must opt out on each device and each browser where you want your choice to apply. Your preference may be lost if you clear, or your browser is set to clear, cookies.

6. INTERNATIONAL DATA TRANSFER

We are headquartered in and generally store the information described in this Privacy Policy in the United States. If you are located elsewhere in the world, note that privacy laws in the U.S. may differ from the laws of your country where you live. To the extent your information is transferred across borders, we will take reasonable steps to protect it in accordance with applicable law.

7. DATA RETENTION

We keep your information until after we determine it is no longer necessary for the purposes described in this Privacy Policy and we are no longer legally required to retain it for longer.

8. PROTECTION OF INFORMATION

To help protect your information, we have put in place physical, technical, and administrative safeguards. However, no such safeguards are 100 percent effective. Therefore, we cannot assure you that data that we collect under this Privacy Policy will never be used or disclosed in a manner that is inconsistent with this Privacy Policy.

9. CHILDREN

Please note that the Services are intended for parents, caregivers, and educators and are not intended for children or users under the age of 18. We do not knowingly collect personal information from children under the age of 18. If we become aware that we have collected data without legally valid parental consent from children under an age where such consent is required, we will take reasonable steps to delete it as soon as possible.

10. UPDATES AND CHANGES TO THIS POLICY

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification) as required by law. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

11. CONTACTING US

If you have any questions or comments regarding our privacy policy and practices, or to submit a request or complaint, please email us at: info@understood.org.